Audience research
Research prospective members properly before deciding what to build
Research an English community's prospective members through careful recruitment, interviews, observation and surveys before deciding what to build.
Section
Audience research
Audience research
The six people who sign off a community purchase and what each one needs to see
Build evidence-based community buyer personas around authority, member outcomes, operational constraints and proof required by each decision maker.
Audience research
Competitor research for community services without pretending to have tested them
Research community competitors in England through a fixed service boundary, first-party claims, public records and evidence gaps that need direct checks.
Audience research
Interview questions that reveal whether customers actually want peer support
Ask twelve focused customer interview questions to uncover real peer-support needs, current workarounds, participation limits and useful pilot evidence.
Audience research
Microsoft Forms, Google Forms, SurveyMonkey and Typeform for community research
Compare four survey tools for English community research by respondent access, question design, collaboration, data handling and export needs.
Audience research
Community management target audience: define and test it
Define a community management target audience by task, eligibility and member needs, then test the statement to guide software or service decisions.